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“aspectBlue –Unique Meeting Destinations” launches in the


Western United States and Canada


(February 2008) aspectBlue proudly represents a unique collection of meeting destinations whose properties and staff are committed to excellence in hospitality and strive to deliver their guests a “one of a kind” experience.  The company offers more than 50 years combined professional experience in hospitality sales and marketing. 

aspectBlue’s focus is to actively generate added group business for their properties through professional representation across key industry associations and contacts.  aspectBlue serves as an efficient, cost-effective extension of a hotel’s sales “reach” with meeting planners across the Western United States and Canada.  The company prospects for quality group business on behalf of their hotel and resort collection.  aspectBlue accomplishes this with various marketing services such as direct sales calls and lead generation.  “We are privileged to have such amazing properties to share with our group meeting contacts; we believe in valued relationships and many planners have become true friends,” said Jeri Schaffner, Principal.   

aspectBlue is an invaluable site selection  resource for meeting planners.  They can research unique destinations to assist in achieving their meeting’s goals and either contact a hotel directly or use aspectBlue to collect proposals and help negotiate.  In addition, these hotels have been hand selected and passed specified criteria in order for aspectBlue to be confident in recommending to meeting planners. “We have taken our passion of hotel sales and instead of working at the property level, selling a single hotel, we can sell our collection of properties to planners and feel confident our integrity and standards are being represented,” said Kimberly Banta, Principal. 

aspectBlue will continue to add properties throughout the Western US and Canada and grow East as they find destinations that will fit into the collection.



If you would like more information on aspectBlue hotel membership or to speak with us, please contact us at or toll free, 888-806-2583

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